Create Equity Partners

The business model for law firms should make firms nervous. Just a small percentage of lawyers compose and generate law firm revenue and clients. What would it mean to a firm if they could increase revenue and revenue-generators by just 1%? It would mean a major shift in many facets of the firm culture.

• Associates could have a large contribution in their partnership track and success
• It would increase attorney-retention
• Attorneys would no longer adhere to the "don't know" or "don't care" philosophy of generating business
• Law firms can increase their revenue by applying professional, polished skills that corporate America has used for years with high-end salespeople
• Client relationships would be solidified with less likelihood of other firms attracting them away
• It would utilize and enhance the human talent and investment already within a firm's structure.
• Attorneys suddenly develop a new sense of "self" who otherwise would not be compelled to attract business and find the inertia to surprise even themselves.

Salesmanship for Attorneys can positively direct the great investment the firm has made in each associate and partner toward the business end to which it is intended-higher revenue spread out among more of the firm's attorneys. Attorneys at all levels - associate or partner -- will learn how to:

• Recognize economic opportunities
• Skillfully approach clients and get the business
• Maintain lucrative client relationships
• Protect the practice from recession
• Convert hard work into focused business strategies
• Build the skills to grow revenue laterally within the firm
• "Sell" without "selling" in a highly professional environment
• Set revenue goals and client objectives

This is not a one-workshop program, but an ongoing series of seminars and workshops designed to help each firm achieve its business development objectives. For a detailed program description, please contact Kristine Collins.